Some US companies, notably in the tech sector, are developing both innovative cycle designs and cycle-friendliness in the workplace. Foursquare, whose CEO Dennis Crowley "pedaled to pitch meetings ... [when he] was raising money from venture capitalists" on a two-wheeler, chose a new location for its New York headquarters "based on where biking would be easy". Parking in the office was also integral to HQ planning. Mitchell Moss, who runs the Rudin Center for Transportation Policy & Management at New York University, said in 2012: "Biking has become the mode of choice for the educated high tech worker".
Attitudes to electric bikes have changed in recent years. For a long time they were seen by cyclists as 'cheating' and by non-cyclists as being just like a bike, but uglier and far more expensive. This new breed of best-in-class electric bikes feel more natural, look more normal, and people are coming around to the idea that a ride with the convenience of a bike but without all the sweat and effort is a Very Good Thing.
The Super Commuter is very aptly named. The 350w Bosch motor will help you sustain speeds of up to 28mph, and the burly, 2.4-inch wide, Schwalbe Super Moto-X 650b tires will keep you secure on even the roughest city streets, and Shimano Deore hydraulic brakes provide ample stopping power. Fenders provide welcome protection from road spray so you arrive at your destination fresh, integrated lights are critical for post-sunset riding, and a side-view mirror hanging on the left side of the handlebar gives a great view of traffic around you. After all, you can ride at the speed of urban traffic on the Super Commuter.
There are individuals who claim to have lost considerable amounts of weight by using an electric bike. A recent prospective cohort study however found that people using e-bikes have a higher BMI. By making the biking terrain less of an issue, people who wouldn't otherwise consider biking can use the electric assistance when needed and otherwise pedal as they are able. This means people of lower fitness levels or who haven't cycled in many years can start enjoying the many health benefits E-bikes have to offer.