I think this is a super interesting bike. I like seeing IZIP stepping into the world of Brose motors. Brose bikes always look clean and refined because of the battery integration. This bike is a pretty great value for what you get. Totally integrated lights, rear rack, fenders, and plus sized tires are all great to have. I wish it had a dual chainring in the front, but you can always add one on a Brose motor.
It really is a simple e-bike, and while I could go on about the frame (aluminium), and the weight (very light), the experience of using this bike for a few days is more interesting. While it feels like a less high-tech product than others in this list (no gears; a shorter battery life of 30 miles; two modes not three), it basically retails at half the price as those competitors – and I certainly didn't find it to be half as good.
As electric bike options continue to expand, more brands are integrating the battery more seamlessly. That makes them look sleeker (and more like a real bike). Batteries are expensive, so make sure there's a good way lock the battery to your bike if you'll be keeping it outside. Overall weight is important. Some battery and motors can add 15 pounds or more to the bike. With assist, you won't feel that much when you're riding, but you will if you have to carry your bike up stairs or lift it onto a bike rack.