The other thing to consider is that this is a Kickstarter project, so you aren’t directly purchasing from the company, but rather “backing the project” in exchange for a bike. Technically, Stark Drive, or any Kickstarter creator, could cut and run with the money, leaving their backers without legal recourse. In this case though, Stark Drive has already run a successful crowdfunding campaign for their previous bike and demonstrated their ability to deliver, so this is probably at least somewhat safer than a brand new Kickstarter start-up.
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Electric bikes are here in a big way. Liberated from some of the normal constraints of standard bike design like weight and gearing, e-bike design has exploded; if you can imagine it, someone has built it. From cargo bikes to city bikes, messenger bikes to mountain bikes, road bikes, and even beach cruisers, there is something for everyone. The beauty of e-bikes is they make the joy of cycling accessible to so many people in so many ways.