"What? That’s an e-bike?" tended to be the first reaction we got to the Cooper. There’s very little (bar the oversized rear hub) that says e-bike on the ‘E’ at all. Cooper have taken a traditional gauge Reynolds 520 steel frame and dressed it with a practical mix of (surprisingly effective) Tektro caliper brakes, Sturmey Archer crank and chainring and topped it off with Brooks Cambium C17 All-weather saddle. They’ve then paired it with a Zehus All-in -One electric hub, so there’s no leads, no external battery, not even an on and off switch.
Once you accept that you are really meant to pedal gently and let the motor do the work, non-speed freaks will get into it. E-bikes are great for commuting and for places that aren't pancake flat. They'll pull you away from the lights quickly, iron out hills and stop you getting sweaty, so you can bin the Lycra and ride in jeans, a suit, or, I dunno, an inflatable sumo wrestler costume. Whatever you like.
For many bikes, battery range is more important that total power (because they're all pretty powerful). You want a bike that delivers a range long enough for your rides at the power levels you want. Most e-bikes will have three to five levels of assist kicking in anywhere from 25 percent of you pedal power to 200 percent boost. Consider how fast the battery takes to recharge, especially if you'll be using your bike for long commutes.