Both Vintage Electric and Optibike build more expensive electric bicycles in smaller numbers that are geared towards wealthier clientele. By focusing on what some would consider “luxury electric bicycles”, these companies might be better positioned to either absorb the cost of increased tariffs on imported parts such as electric bicycle motors, or find customers with enough expendable income that the higher prices of the final e-bikes wouldn’t be as large of a deterrent.

Electric bikes are here in a big way. Liberated from some of the normal constraints of standard bike design like weight and gearing, e-bike design has exploded; if you can imagine it, someone has built it. From cargo bikes to city bikes, messenger bikes to mountain bikes, road bikes, and even beach cruisers, there is something for everyone. The beauty of e-bikes is they make the joy of cycling accessible to so many people in so many ways.
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