Controllers for brushed motors: Brushed motors are also used in e-bikes but are becoming less common due to their intrinsic lower efficiency. Controllers for brushed motors however are much simpler and cheaper due to the fact they don't require hall sensor feedback and are typically designed to be open-loop controllers. Some controllers can handle multiple voltages.
I think this is a super interesting bike. I like seeing IZIP stepping into the world of Brose motors. Brose bikes always look clean and refined because of the battery integration. This bike is a pretty great value for what you get. Totally integrated lights, rear rack, fenders, and plus sized tires are all great to have. I wish it had a dual chainring in the front, but you can always add one on a Brose motor.
After you decide which style of e-bike you want, consider the class. In the US, there are three classes defined by the type of assist and how fast the motor will propel you. Most electric bikes sold are class 1 or 3. Class 1 bikes have a motor (max 750w) that assists while you're pedaling, up to 20 mph. Class 3, also known as “speed pedelec” can also have up to a 750w motor, but it can assist you up to 28mph. Both of those are allowed in most states and cities without license. Class 2 have throttles that don't require you to pedal to get a boost. They're allowed on most streets, bike lanes, and paths, but less popular than the other classes and not covered much here (because we still love to pedal and the greater distances pedal assist bikes can cover).