The company was founded in 2009 by Tora Harris who graduated from Princeton University with a degree in Mechanical and Aerospace Engineering. While at Princeton, Harris ran track and became a 2-time winner of the NCAA Championship in the High Jump and set several Ivy League track records in the process. Harris went on to win 2 USA National Outdoor Championship Titles and competed in the 2004 Athens Olympic Games.
There are individuals who claim to have lost considerable amounts of weight by using an electric bike. A recent prospective cohort study however found that people using e-bikes have a higher BMI. By making the biking terrain less of an issue, people who wouldn't otherwise consider biking can use the electric assistance when needed and otherwise pedal as they are able. This means people of lower fitness levels or who haven't cycled in many years can start enjoying the many health benefits E-bikes have to offer.