The riding position is racy, and we suffered a numb left hand after 45 minutes of riding due to a combination of the Bullhorn bars and the narrow position adopted to cover the ‘sissy’ brakes in traffic (picking a flat bar model would be more practical for city commuting). The biggest drawback to the Soho is that on a single-speed the 15.5mph cut-off (for all e-bike motors in Europe) left us feeling like we’d been "deserted". Over the cut-off speed we found ourselves dragging that heavy back wheel with no alternate gears to reach for.
The entire drive system is neatly incorporated into the bike's design for optimal weight distribution and the ultimate in sexy design, while users control torque and power output, which peaks at a surprisingly punchy 530W, via a cool Mission Control App that can also be programmed to a time or distance parameter to ensure there's enough power to get you home.
The other thing to consider is that this is a Kickstarter project, so you aren’t directly purchasing from the company, but rather “backing the project” in exchange for a bike. Technically, Stark Drive, or any Kickstarter creator, could cut and run with the money, leaving their backers without legal recourse. In this case though, Stark Drive has already run a successful crowdfunding campaign for their previous bike and demonstrated their ability to deliver, so this is probably at least somewhat safer than a brand new Kickstarter start-up.
E-bikes mostly use motors and battery options from a few major suppliers: Bosch, Yamaha, Shimano, and Brose. A few other brands exist, but are less reliable or powerful. Some, like the Yamaha system, have more torque and others are quieter. But generally all four make good options. Look for motor output (in watts) which will give you an idea of total power. But watt hours (Wh) is perhaps a better figure to use—it takes into account battery output and life to give a truer reflection of power.