“The new tariffs that have hit our industry (and so many others) will be difficult to navigate. Not because they will hurt our business but because they hurt the American consumer. If the US were more manufacturing friendly I think most bike companies would be happy to manufacture here. However it is very expensive to manufacture in the US and overseas manufacturing is the only real way to offer the American consumer potentially life changing products.”
Electric bikes are here in a big way. Liberated from some of the normal constraints of standard bike design like weight and gearing, e-bike design has exploded; if you can imagine it, someone has built it. From cargo bikes to city bikes, messenger bikes to mountain bikes, road bikes, and even beach cruisers, there is something for everyone. The beauty of e-bikes is they make the joy of cycling accessible to so many people in so many ways.
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