DRIVE MOTOR  The EcoBike is powered by an innovative hub-mounted, brushless permanent magnet motor with a triple planetary gear drive system and proprietary heat resistant materials.  The propulsion system delivers the highest torque and is the quietest in its class.  The drive motor is nominally rated for continuous output at 360 watts (Elegance & Adventure) and 290 watts (Vatavio).
Controllers for brushed motors: Brushed motors are also used in e-bikes but are becoming less common due to their intrinsic lower efficiency. Controllers for brushed motors however are much simpler and cheaper due to the fact they don't require hall sensor feedback and are typically designed to be open-loop controllers. Some controllers can handle multiple voltages.
Once you accept that you are really meant to pedal gently and let the motor do the work, non-speed freaks will get into it. E-bikes are great for commuting and for places that aren't pancake flat. They'll pull you away from the lights quickly, iron out hills and stop you getting sweaty, so you can bin the Lycra and ride in jeans, a suit, or, I dunno, an inflatable sumo wrestler costume. Whatever you like. 

As electric bike options continue to expand, more brands are integrating the battery more seamlessly. That makes them look sleeker (and more like a real bike). Batteries are expensive, so make sure there's a good way lock the battery to your bike if you'll be keeping it outside. Overall weight is important. Some battery and motors can add 15 pounds or more to the bike. With assist, you won't feel that much when you're riding, but you will if you have to carry your bike up stairs or lift it onto a bike rack.

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